Our Story

Subpar: Win With Less, Laugh More

Founded in 2017 in Fort Lauderdale, Florida, by Christopher Hudak, Subpar began as a passion project and quickly grew into a lifestyle for golfers who love the game—but don’t take themselves too seriously. Christopher’s obsession with golf started in his teens, where he quickly learned that the highs and lows of the sport are what make it beautiful. Let’s be honest, though—sometimes it’s more about cracking jokes than breaking 80.

Subpar is built on the truth every golfer knows deep down: greatness isn’t just about the scorecard. It’s about resilience, camaraderie, and embracing the absurdity of a game where you can hit the best shot of your life—and immediately follow it up with a slice into the water hazard.

At Subpar, we say if you’re going to aim for greatness, you’ve got to be willing to laugh at yourself along the way. Our brand is for the golfer who understands that golf isn’t just a game—it’s an endless string of challenges, bad breaks, and magical moments that keep you coming back for more.

We design our gear with every aspect of your lifestyle in mind. Whether you’re sweating through 18 holes in July or hitting the bar for post-round drinks, Subpar combines style, comfort, and humor to keep you looking sharp and feeling your best.

From ultra-lightweight performance materials to designs that make a statement, Subpar is for the golfer who knows the best moments on the course come with a side of laughter. Because in the end, being just a little Subpar is what makes golf—and life—a whole lot more fun.

So grab your clubs, your sense of humor, and join the Subpar revolution. After all, why settle for average when you can be Subpar?